Comparative Persuasive Effectiveness of Executional Elements in TV Food for 15 Second and 30 Second Commercials
Stanton, John L. "Comparative Effectiveness of Executional Elements in TV Food Advertising on Recall and Persuasion: 15- versus 30-Second Commercials." Journal of International Food & Agribusiness Marketing 15.1/2 (2004): 137-52. Print.
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