The Results of a Two Year Study of Health Claims in Food Advertising
Academy of Marketing Science
Lord, John, J. O. Eastlack, and J. L. Stanton. "The Results of a Two Year Study of Health Claims in Food Advertising." Developments in Marketing Science. Ed. Kenneth R. Bahn. Blacksburg, Virginia: Academy of Marketing Science, 1988. Print. vol. XI.
This document is currently not available here.