Market Definition in Higher Education: Psychological Needs vs. Overt Behavior
American Institute for Decision Sciences
Stanton, John. "Market Definition in Higher Education: Psychological Needs vs. Overt Behavior." Proceedings of the 13th Annual Meeting of the American Institute for Decision Sciences, Boston, Massachusetts, November 18-20, 1981. Eds. Gary R. Reeves, Terry Rakes, Robert E. Markland, and James R. Sweigart. Atlanta, GA: The Institute, 1981. Conference Proceeding.
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