Perceptual Mapping of Consumer Products and Television Shows
American Academy of Advertising
Stanton, John. "Perceptual Mapping of Consumer Products and Television Shows." The Challenge of Change to Advertising Education: Proceedings of the 1976 [Convention of the] American Academy of Advertising. 3-6 Apr. 1976. Ed. C. Dennis Schick. [Austin, TX]: Amer. Academy of Advertising, 1976. Conference Proceeding.