T.V. Shows and Product Press Clusters as a Basis for Advertising-Decisions
American Academy of Advertising
Stanton, John. "T.V. Shows and Product Press Clusters as a Basis for Advertising-Decisions." Making Advertising Relevant: Proceedings of the 1975 American Academy of Advertising. Ed. Leonard W. Lanfranco. N.p.: The Academy, 1975. Conference Proceeding.
This document is currently not available here.