Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Description: "Co-authored. Also published in Thai, Krean, and Hebrew (Triwaks Enterprises/Matat Publishing House, Tel Aviv)."
Stanton, John L., and Robert E. Linneman. Making Niche Marketing Work: How to Grow Bigger by Acting Smaller. New York: McGraw-Hill, 1991. Print.