The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2008

Pricing Strategies: Understanding Differences Across the Channel, Martin S. Meloche

Understanding Differential Pricing in Private Label, Martin S. Meloche

Submissions from 2007

Business Research on Obesity: Impact and Issues for the Food Industry, Nancy M. Childs

Fish: Friend or Foe? Food Policy, Health Claims and Subpopulation Warnings for Consumers, Nancy M. Childs

Fish: Friend or Foe? Food Policy, Health Claims and Subpopulation Warnings for Consumers, Nancy M. Childs

Fish, Methylmercury and Health: Exploring a Market-Oriented Public Advisory, Nancy M. Childs

Fish, Methylmercury and Health: Exploring a Market-Oriented Public Advisory, Nancy M. Childs

Food Marketing Practices and Anti-Obesity Policy: Impact on Shareholder Wealth, Nancy M. Childs

Health & Wellness Through the Eyes of Retailers, Nancy M. Childs

Mercury Warning Disclosure Efficacy on Consumer Beliefs and Purchase Intentions of Fish, Nancy M. Childs

Trends in Functional Foods Consumption, Nancy M. Childs

Understanding the Retailer's View of Obesity: Opportunities to Maximize Products, Packaging and Promotion, Nancy M. Childs

Retailer's Product Line Design in a Vertically Differentiated Product Category, Hwan Chung

Business Ethics, Richard J. George

Customer Service: The Secret Weapon to Fight Wal-Mart, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Effective Events and Advertising, Richard J. George

Effective Events and Advertising, Richard J. George

Going to Market, Richard J. George

Innovation: The Key to Continuing Success, Richard J. George

Innovation: The Key to Continuing Success, Richard J. George

Marketing Performance in the Baking Industry, Richard J. George

Men are from Home Depot; Women are from Bed, Bath, and Beyond, Richard J. George

Men are from Home Depot; Women are from Bed, Bath, and Beyond, Richard J. George

Understanding the Food Customer and Consumer, Richard J. George

Understanding the Food Customer and Consumer, Richard J. George

Understanding the Food Customer and Consumer, Richard J. George

A Mental Model of Ohio Grain and Produce Farmers Perceptions and Beliefs about Weed Management, Neal H. Hooker

An Overview of Organic Research, Neal H. Hooker

Complicated Compliance: Towards Optimal Risk Reduction, Neal H. Hooker

Diffusion, Adoption, Assimilation: The Economics of Food Innovation, Neal H. Hooker

Exploring Location-Association Claims on Food Labels: A Case Study of Canadian Dry Productss, Neal H. Hooker

Food Icons Revealed: Insight from New Product Labels, Neal H. Hooker

Food Recalls and Public Health: Trends and Implications, Neal H. Hooker

Is Food Safety a Club Good?, Neal H. Hooker

Organic Agglomeration? Evidence from Correlations, Neal H. Hooker

Putting Their Money Where Their Mouths Are: Consumer Willingness To Pay For Multi-Ingredient, Processed Organic Food Products, Neal H. Hooker

Shades of Grey--Understanding Organic Labels, Neal H. Hooker

The Role of Club Goods in Overcoming Childhood Obesity, Neal H. Hooker

Voluntary vs. Mandatory Approaches to Food Safety: Considering Heterogeneous Firms, Neal H. Hooker

Changes in Family Dynamics Predict Purchase and Consumption, John L. Stanton

The Effect of Trust on Private Label Purchase, John L. Stanton

Application of Simulation Software to Evaluate Investment Risks of a Shrimp Aquaculture, Ferdinand F. Wirth

The Role of a Market Orientation in Developing a Sustainable Aquaculture Industry, Ferdinand F. Wirth

Submissions from 2006

Avian Flu: Anticipating Consumer Perceptions in the Retail Environment, Nancy M. Childs

Food Advertising on Children's Television: An Exploratory Look at Changes in Products and Appeals 2000-2005, Nancy M. Childs

Ideas for Growing Your Business, Nancy M. Childs

Innovative International Food Marketing, Nancy M. Childs

Marketing Activities of Food Retailers Addressing Childhood Obesity, Nancy M. Childs

Marketing and Regulatory Issues for Functional Foods and Nutraceuticals. 2nd ed., Nancy M. Childs

Obesity Policy: Opportunities for Functional Food Market Growth, Nancy M. Childs

Public Policy and Food: Latest Initiatives, Nancy M. Childs

Responsible Marketing for Children, Nancy M. Childs

The Retail Interface, Nancy M. Childs

What Retailers are Doing to Promote Healthy Foods, Nancy M. Childs

Essays on Store Brand Management:The Case of Vertically Differentiated Product Categories, Hwan Chung

Product Line Quality Distortion in Marketing Channel with Possible Partial Cannibalization, Hwan Chung

Adolescent Food Attitudes and Behavior: Implications for Food Retailers, Richard J. George

Alternative Store Formats, Richard J. George

Competing with Giants, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Delighful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Effective Events and Advertising, Richard J. George

Everybody is Selling Food and Making Money, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

The Changing Consumer: Implications for the Produce Industry, Richard J. George

Think Like a Brand, Act Like a Retailer, Richard J. George

Think Like a Brand, Act Like a Retailer, Richard J. George

Understanding the Food Customer and Consumer, Richard J. George

Winning Merchandising and Advertising, Richard J. George

Motivations of Fresh-Cut Produce Firms to Implement Quality Management Systems, Neal H. Hooker

Cost Accounting to Propagate Profits, Patrick J. Kirschling

A Brief History of Private Label and Its International Components, Martin S. Meloche

A Brief History of Private Label and Its International Components, Martin S. Meloche

An Introduction to Basic Marketing: The Case for Trout, Martin S. Meloche

A Visit and Review of Retailers' Differing PL Strategies, Martin S. Meloche

Developing Strategies for Trout Marketing in Pennsylvania, Martin S. Meloche

Strategic Management: A Cross Functional Approach, Martin S. Meloche

The History of Man and His Quest For Food, Martin S. Meloche

Understanding Differential Pricing in Private Label, Martin S. Meloche

Understanding Retail Math and How it Helps Profitability, Martin S. Meloche

Don't be Fooled: Profits Result from Being Innovative and. Meeting Consumers' Need for Convenience, John L. Stanton

Slotting Allowances: Short-Term Gains And Long-Term Negative Effects On Retailers And Consumers, John L. Stanton

The Effects Of Current Market Forces On The Impact Of A TV Commercial In Creating Persuasion: Advertising Agencies Cannot Do It All Alone!, John L. Stanton

Marketing Research and Market Assessment for Florida Food-Species Aquaculture Development., Ferdinand F. Wirth

Purchasing Shrimp for At-Home Consumption: The Relative Iportance of Credence versus Physical Product Features, Ferdinand F. Wirth

Selling Freshwater Prawn in Food Festivals: A Marketing Experiment in Kentucky, Ferdinand F. Wirth

Shrimp Purchasing Preference Differences Across U.S. Seafood Market Segments, Ferdinand F. Wirth

Submissions from 2005

A Product Portfolio Approach to Marketing Healthier Foods to Children, Nancy M. Childs

Big Opportunities: US Market Size and Growth for Functional Foods, Organics and Personal Care Products, Nancy M. Childs

Can Less=More? Managing Your Product Portfolio for Obesity, Nancy M. Childs

Changing the Food Supply: From Policy to Practice, Nancy M. Childs

Children, Snacking and Obesity, Nancy M. Childs

Claims, Consumers, Communication: A Post NLEA Review, Nancy M. Childs

Creating Healthier Foods: Functional Foods Trends and Food Policy, Nancy M. Childs

Expanding Appeal of Healthy Food Products for Children, Nancy M. Childs

National Action Plan: To Promote Health Through Increased Consumption of Fruits and Vegetables, Nancy M. Childs