The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2005

Obesity and Marketing Opportunities for Functional Ingredients, Nancy M. Childs

Pursuing Your Passion: Professional and Academic Success with an AACSB Engine, Nancy M. Childs

The Past, Present and Future of Marketing Foods to Children, Nancy M. Childs

Wellness Marketing: Issues and Opportunities, Nancy M. Childs

The Effect of Store Brand Introduction on Channel Price Leadership: The Case of Vertically Differentiated Product Categories, Hwan Chung

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service: 12 Steps to a Better Bottom Line, Richard J. George

Delightful Customer Service: 12 Steps to a Better Bottom Line,, Richard J. George

Developing New Product Ideas for the Changing Consumer, Richard J. George

Developing New Product Ideas for the Changing Consumer, Richard J. George

Effective Events and Advertising, Richard J. George

Effective Events and Advertising, Richard J. George

Effective Events and Advertising, Richard J. George

Evolving Consumer & Diet Trends, Richard J. George

Evolving Consumer & Diet Trends, Richard J. George

Evolvoing consumer & Diet Trends, Richard J. George

Food Shopping and Service: What Customers Want, Richard J. George

Food Shopping and Service: What Customers Want, Richard J. George

Food Shopping: Customer Service Expectations, Richard J. George

Integrating Winning Marketing and Sales Strategies, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competiton, Richard J. George

Selling Excellence, Richard J. George

Selling Excellence, Richard J. George

Store Differentiation and Niche Retailing, Richard J. George

Store Differentiation and Niche Retailing, Richard J. George

Store Differentiation and Niche Retailing, Richard J. George

Supercenter Food Shopping: A Customer Service Scorecard, Richard J. George

Supermarket Food Shopping: A Customer Service Scorecard, Richard J. George

Supermarket Shopping: Differentiation and Leadership Through Customer Service, Richard J. George

Supermarket Shopping: Differentiation and Leadership through customer Service, Richard J. George

Supermarket Shopping: What is This Thing Called Customer Service?, Richard J. George

The Changing Consumer and Retailer, Richard J. George

The Changing Consumer and Retailer: Food Marketing Implications, Richard J. George

The Changing Consumer and Retailer: Food Marketing Implications, Richard J. George

The Changing Consumer and Retailer: Food Marketing Implications, Richard J. George

What is This Thing Called Customer Service?, Richard J. George

What is This Thing Called Customer Service?, Richard J. George

Improving Recall Crisis Management: Should Retailer Information Be Disclosed?, Neal H. Hooker

A Brief History of Private Label and Its International Components, Martin S. Meloche

An Introduction to the World of Private Label: History and Challenges, Martin S. Meloche

A Review of Retail Strategy as Practiced in Private Label, Martin S. Meloche

Pricing Across Quality Levels: Private Label Water, Martin S. Meloche

Pricing Across Quality Levels: Private Label Water, Martin S. Meloche

Understanding the Role of the PA Preferred Brand for Pennsylvania Agriculture, Martin S. Meloche

Commodities Must Begin To Act Like Branded Companies: Some Perspectives From The United States, John L. Stanton

Determinants of At-Home and Away-from-Home Consumption of Shrimp, Ferdinand F. Wirth

Introduction to Marketing and Marketing Planning, Ferdinand F. Wirth

Submissions from 2004

Functional Foods: A Marketing Perspective, Nancy M. Childs

Guidelines for Communicating the Emerging Science of Dietary Components for Health, Nancy M. Childs

Obesity--Industry Challenges & Policy Perspectives, Nancy M. Childs

Obesity-Industry Challenges & Policy Perspectives, Nancy M. Childs

Obesity Overview and Impact on the Food Industry, Nancy M. Childs

Obesity Promises a Functional Food Feast, Nancy M. Childs

Using WBT to Train Food Industry Personnel to Protect and Secure the Global Food Supply Chain, Nancy M. Childs

American Food Trends, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Cross Merchandising, Richard J. George

Cross Merchandising, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delight Me...And I'm Yours, Richard J. George

Developing Winning Merchandising Strategies, Richard J. George

Effective Events and Advertising, Richard J. George

Effective Events and Advertising, Richard J. George

How To Get and Profitably Keep the Wal-Mart Business, Richard J. George

How to Get and Profitably Keep the Wal-Mart Business, Richard J. George

How to Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Supermarket Shopping Customer Service, Richard J. George

The Ultimate Consumer Survival Guide, Richard J. George

The Ultimate Consumer Survival Guide, Richard J. George

Trends in Food Marketing, Richard J. George

What is This Thing Called Customer Service?, Richard J. George

What is This Thing Called Customer Service?, Richard J. George

An Introduction to the World of Private Label: History and Challenges, Martin S. Meloche

Marketing Aquaculture for Pennsylvania, Martin S. Meloche

Pricing Models in Private Label, Martin S. Meloche

Private Label Pricing: The Wal-Mart Case, Martin S. Meloche

Retail Landscape and Private Label, Martin S. Meloche

The History of Private Label: What Have We Recently Learned, Martin S. Meloche

Age-Related Differences In Advertising: Recall And Persuasion, John L. Stanton

Anticipating and Predicting Sustainable Future Trends Through Actionable Techniques, John L. Stanton

A Research Program for Evaluating Concepts for New Mushroom Products, John L. Stanton

Comparative Persuasive Effectiveness of Executional Elements in TV Food for 15 Second and 30 Second Commercials, John L. Stanton