The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2004

Age-Related Differences In Advertising: Recall And Persuasion, John L. Stanton

Anticipating and Predicting Sustainable Future Trends Through Actionable Techniques, John L. Stanton

A Research Program for Evaluating Concepts for New Mushroom Products, John L. Stanton

Comparative Persuasive Effectiveness of Executional Elements in TV Food for 15 Second and 30 Second Commercials, John L. Stanton

More Stanton on Food Marketing, John L. Stanton

Science and Cultivation of Edible and Medicinal Mushrooms, John L. Stanton

Assesing the U.S. Market for a Cultured Flounder Industry, Ferdinand F. Wirth

Consumer Perceptions of Freshwater Prawns Sold in Food Festivals, Ferdinand F. Wirth

Seafood Dealers' Shrimp Purchasing Behavior and Preferences, Ferdinand F. Wirth

Who's Not Shopping at Farmers' Markets?: Observations from the Downtown Farmers' Market in Fort Pierce, Florida, Ferdinand F. Wirth

Submissions from 2003

A Longitudinal Analysis of Gender Roles in Children's Televsion Advertisements: a 27 Year Review, Nancy M. Childs

Answering the Marketing Challenge: How Can Less Be More?, Nancy M. Childs

Answering the Marketing Challenge: How Can Less Be More? Answering the Obesity Challenge, Nancy M. Childs

Answering the Marketing Challenge: How Can Less Be More?: Answering the Obesity Challenge, Nancy M. Childs

Challenge to Food Marketers: How Can We Change the Value Equation?, Nancy M. Childs

Dietary Supplements and Conventional Foods: Perceptions, Products & Predictions, Nancy M. Childs

Dietary Supplements and Conventional Foods: Perceptions, Products & Predictions, Nancy M. Childs

FDA Qualified Health Claims: Unconventional Ingredients in Conventional Foods, Nancy M. Childs

Food Labeling and Food and Nutrition Claims: A Marketer's Review, Nancy M. Childs

Food Labeling and Food and Nutrition Claims: a Marketer's Review, Nancy M. Childs

Food Marketing for Healthier Choices: Industry Mini-Cases with Successful Outcomes, Nancy M. Childs

Food Marketing for Healthier Choices: Industry Mini-Cases with Successful Outcomes, Nancy M. Childs

Food Supply Chain Traceability, Nancy M. Childs

From the Editor--Nutraceuticals & Development Systems: Process & Content, Nancy M. Childs

From the Editor--The Nutraceutical Journey: From Laboratory Technique to Marketing Communications, Nancy M. Childs

Gender in Food Advertising to Children: Boys Eat First, Nancy M. Childs

Health Claims in the USA: Regulatory Issues and Marketing, Nancy M. Childs

'Health Delivery' and 'Health Halo' Positions Using Qualified Health Claims: Unconventional Ingredients in Conventional Foods, Nancy M. Childs

Introducing the Situation, Nancy M. Childs

Marketing Issues with the Proposed Qualified Health Claims, Nancy M. Childs

Nutraceuticals for Health Promotion and Disease Prevention, Nancy M. Childs

Obesity and Food Policy-What's Cooking in Washington?, Nancy M. Childs

Candy: The Fun Quotient, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Delightful Customer Service, Richard J. George

Food Marketing Trends: Implications for Convenience Stores, Richard J. George

Fresh Effects on Supermarket Retailing, Richard J. George

Fresh Effects on Supermarket Retailing, Richard J. George

Fresh Effects on Supermarket Retailing, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Finding Pleasure in Solitary Activities: Desire for Aloneness or Disinterest in Social Contact?, Kenneth Craig Herbst

My Head Says "Yes" but My Heart Says "No:" Cognitive and Affective Attraction as a Function of Simliarity to the Ideal Self, Kenneth Craig Herbst

Why Does Accountability Deter Self-Enhancement?: The Underlying Mechanisms of Accountability on Decision Making, Kenneth Craig Herbst

Providing Value to a Changing Food Consumer: Issues and Opportunities, John B. Lord

The Challenging Landscape of the Food Industry: Finding Opportunities Among the Challenges, John B. Lord

The Challenging Landscape of the Food Industry: Finding Opportunities Among the Challenges, John B. Lord

The Challenging Landscape of the Food Industry: Finding Opportunities Among the Challenges, John B. Lord

Private Label History: What it is. What we can learn., Martin S. Meloche

Private Label Retailing: Differences Between CPG and Food, Martin S. Meloche

Adding and Defining Value, John L. Stanton

Best Practices in Business Intelligence & Analysis, John L. Stanton

Is Your Web Site Being Wasted, John L. Stanton

Mission, Vision, Strategy or Tactic?, John L. Stanton

Trends: Real or Imagined, John L. Stanton

Acceptability of Mesquite Meal among Native Americans in Arizona, Julie V. Stanton

Exploring Organic Food Consumption : Issues, Findings, and Prognoses, Julie V. Stanton

Consumers' Shrimp Purchasing Behavior and Willingness-to-Buy Farm Raised Shrimp, Ferdinand F. Wirth

Market Preferences Toward Farm-Raised Sturgeon in the Southeastern United States: A Conjoint Analysis, Ferdinand F. Wirth

Shrimp Purchasing Behavior and Preferences of Seafood Dealers, Ferdinand F. Wirth

Submissions from 2002

Functional Foods: Ingredients and Product Development Issues, Nancy M. Childs

Functional Foods: Ingredients & Product Development Issues, Nancy M. Childs

Functional Foods: Ingredients & Product Development Issues, Nancy M. Childs

Functionality of Natural Foods for Health, Nancy M. Childs

Functionality of Natural Foods for Health, Nancy M. Childs

Functionality of Natural Foods for Health, Nancy M. Childs

Health Claim Marketing: US Regulation and Market Models, Nancy M. Childs

Impact of Market Dominance on Pursuit of Health Claims for Functional Foods, Nancy M. Childs

Impact of Market Dominance on Pursuit of Health Claims for Functional Foods, Nancy M. Childs

Modeling Organizations' Use of Competitor Intelligence, Nancy M. Childs

Nutraceutical Institute: Objectives for Research & Development, Nancy M. Childs

Nutraceutical Institute: Objectives for Research & Development, Nancy M. Childs

Soy Health Claim: Consumer Attitudes Pre & Post Introduction, Nancy M. Childs

Soy Health Claim: Consumer Attitudes Pre & Post Introduction, Nancy M. Childs

Soy Health Claim: Consumer Attitudes Pre& Post Introduction, Nancy M. Childs

US Regulations and Health Claim Marketing: Criteria for Success, Nancy M. Childs

US Regulations and Health Claim Marketing: Criteria for Success, Nancy M. Childs

Candy: The Fun Quotient, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George