The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2001

Market Dominance and Future Implications for Private Sector Research Incentives for Functional Foods, Nancy M. Childs

Market Dominance and Future Implications for Private Sector Research Incentives for Functional Foods, Nancy M. Childs

Market Dominance and Health Claim Research Activity, Nancy M. Childs

Market Dominance and Health Claim Research Activity, Nancy M. Childs

Marketing Issues for Nutraceuticals and Functional Foods, Nancy M. Childs

Marketing Issues for Nutraceuticals and Functional Foods, Nancy M. Childs

Nutritional Claims and Health Claims Marketing Strategies in the Market Place: What Can We Conclude?, Nancy M. Childs

Nutritional Claims & Health Claim Marketing Strategies in the Market Place: What Can We Conclude?, Nancy M. Childs

Retailing in a Global Economy: Issues for Private Label, Nancy M. Childs

The Impact of Growth Potential and Price Pressure on Diversification Patterns in the Pharmaceutical Industry, Nancy M. Childs

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Critical Trends Shaping Tomorrow's Food Industry, Richard J. George

Delightful Consumer Service, Richard J. George

Delightful Consumer Service, Richard J. George

Internet Food Retailing, Richard J. George

Internet Food Retailing, Richard J. George

Key Trends in Food Marketing, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Running a Consumer Focus Group in Your Store, Richard J. George

Running a Consumer Focus Group in Your Store, Richard J. George

Comparative Costs of Pathogen Reduction for Australian Beef Slaughter Plants, Neal H. Hooker

Lessons Learned, Current Trends, and Future Needs, Neal H. Hooker

Strategic Marketing Problems: Cases and Comments, Eric J. Karson

Foodservice: Supplying a Segmented Industry, Patrick J. Kirschling

Why Some Consumer Products Fail to Sell on the Internet: A Case Study, Patrick J. Kirschling

Consumer Demographics and Future Market Trends, John B. Lord

Creating and Leveraging Brand to Build a Deeper Relationship with Your Consumer, John B. Lord

Finding Growth Opportunities in the Food Industry: If it was Easy, Everyone Would Be Doing It, John B. Lord

If You Like Challenges, Then You Must Love Teaching Consumers, John B. Lord

Launching a New Specialty Food Product, John B. Lord

Product Development, John B. Lord

The Consumer Drives the U.S. Food Industry, John B. Lord

The Consumer Drives the U.S. Food Industry, John B. Lord

The Lions and the Hawks: Using Videoconferencing and Web Technology to Deliver a Cross-Campus New Product Innovation Course, John B. Lord

The History of Private Label, Martin S. Meloche

Understanding Retail Private Label Strategy, Martin S. Meloche

Alphabet Food Marketing, John L. Stanton

An Approach To Model, Estimate, And Control: The Effect Of Ambient Temperature On Advertising Experiments, John L. Stanton

Do You Remember CRM, John L. Stanton

Getting Back to Basics: Food Marketing Do's and Don'ts, John L. Stanton

If You Want Loyalty...Buy a Dog, John L. Stanton

Is Organic Really Safer, John L. Stanton

Marketing or Sales? Which are You?, John L. Stanton

No Such Thing As a Free Lunch, John L. Stanton

Profits: Where's The Beef?, John L. Stanton

Stanton on Food Marketing, John L. Stanton

Stanton on Food Marketing, John L. Stanton

Suppliers are Experts on Their Products: But Do They Know What Their Customers' Customers Want?, John L. Stanton

Testimony from an Expert Witness, John L. Stanton

The Latin American Retail Environment, John L. Stanton

Who'll Be Selling Your Products in the Future?, John L. Stanton

You Can't Have One Without the Other, John L. Stanton

The Environmental and Economic Feasibility of Alternative Crops in Arid Areas: Considering Mesquite in Baja California, Julie V. Stanton

Challenges and Opportunities Facing Agricultural Economics Faculty Assigned to Off-Campus Locations, Ferdinand F. Wirth

Combining Taste Panels with Focus Groups to Elicit Consumer Preferences Toward a New Shrimp Product, Ferdinand F. Wirth

Economic Impacts of Phasing Out 13 Potentially Invasive Ornamental Plant Species., Ferdinand F. Wirth

Household Consumption for Nonconsumptive Wildlife Recreation: A Double-Hurdle Approach, Ferdinand F. Wirth

Submissions from 2000

Advancing Nutraceutical Research Through Stakeholder Alliances, Nancy M. Childs

Advancing Nutraceutical Research Through Stakeholder Alliances, Nancy M. Childs

Advancing Nutraceutical Research Through Stakeholder Alliances, Nancy M. Childs

A Preliminary Discussion on Research Incentives for Functional Foods & Phytochemicals: US Policy & Industry Preference, Nancy M. Childs

A Preliminary Discussion on Research Incentives for Functional Foods & Phytochemicals: US Policy & Industry Preference, Nancy M. Childs

Consumer Perceptions of Energy, Nancy M. Childs

Consumer Perceptions of Energy, Nancy M. Childs

Export Guide to Pennsylvania Agriculture, Nancy M. Childs

Export Guide to Pennsylvania Agriculture: Identifying Export Opportunities for Pennsylvania Agriculture, Nancy M. Childs

From the Editor--Nutraceuticals at the Millennium: Growth, Guidance, and New Products, Nancy M. Childs

From the Editor--Science, Nutrition, and Clinical Practice: Brining Expanded Focus and Expertise, Nancy M. Childs

Messages that Capture Functional Food Consumers: Positioning Hooks for Functional Foods, Nancy M. Childs

Messages that Capture Functional Food Customers: Positioning Hooks for Functional Foods, Nancy M. Childs

Nutraceuticals Research and Health Claims: Challenges for Dominant Brands and Co-ops, Nancy M. Childs

Nutritional Claims and Health Claim Marketing Strategies in the Marketplace: What Can We Conclude?, Nancy M. Childs

Nutritional Claims and Health Claim Marketing Strategies in the Marketplace: What Can We Conclude?, Nancy M. Childs

Nutritional Claims and Health Claim Marketing Strategies in the Marketplace: What Can We Conclude?, Nancy M. Childs

Patterns and Parallels of U.S. Exports of Consumer-Oriented Foods to African Regional Markets: Are They Real or Potential Markets?, Nancy M. Childs

Pennsylvania Feeds the World: An Export Guide to International Markets, Nancy M. Childs

Pennsylvania Feeds the World: An Export Guide to International Markets, Nancy M. Childs

Use of Nutritional Claims on Food Packaging: 1990-1999, Nancy M. Childs

Use of Nutritional Claims on Food Packaging: 1990-1999, Nancy M. Childs

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George

21 Trends in Food Marketing for the 21st Century, Richard J. George