The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2000

Delightful Consumer Service, Richard J. George

Delightful Consumer Service, Richard J. George

Delightful Consumer Service, Richard J. George

Delightful Consumer Service, Richard J. George

Delightful Consumer Service, Richard J. George

Delighting the EPA Customer: A Handbook for Success, Richard J. George

Delighting the EPA Customer: A Handbook for Sucess, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Marketing Strategy: Out Think versus Out Spend the Competition, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Revitalization of the Center of the Store, Richard J. George

Target Marketing and Opportunity Analysis, Richard J. George

Target Marketing and Opportunity Analysis, Richard J. George

Measuring Costs and Benefits of Interventions at Different Points in the Production Process: Lessons, Questions, and Comments, Neal H. Hooker

Hispanics and Direct Marketing Advertising, Eric J. Karson

Two Dimensions of Computer and Internet Use: A Valid and Reliable Scale, Eric J. Karson

Achieving True Customer Focus in a Dynamic and Difficult Environment, John B. Lord

Brand Power, John B. Lord

Cashing In on Changes and Challenges, John B. Lord

Developing New Food Products for a Changing Marketplace, John B. Lord

Entering the New Millennium: The Food Industry in Transition, John B. Lord

If You Like Challenges, You Gotta Love This Industry, John B. Lord

Marketing: New Areas for the Next Century, John B. Lord

Raising the Bar, John B. Lord

The Challenge of the Y2K Consumer, John B. Lord

The Changing Consumer and What That Consumer Will Want to Eat in 2000 and Beyond, John B. Lord

The Food Industry in 2000: Changes and Challenges, John B. Lord

The Impact of 21st Century Trends on the Food Industry's Opportunities for Growth, John B. Lord

The Last Year of the New Millennium: Observations on the Food Industry, John B. Lord

The Millennium is Here: The Food Industry in Transition, John B. Lord

The Millennium is Here: The Food Industry in Transition, John B. Lord

The New Millennium is Here: The Food Industry in Transition, John B. Lord

Trends in the U.S. Food Industry: Changes and Challenges, John B. Lord

What is Happening in New Food Products?, John B. Lord

Analyzing Failed Forecasts, One Lesson: The Future Belongs to the Proactive, John L. Stanton

Are You Selling Brands or Solving Problems, John L. Stanton

Benchmarking Redefined: Looking Outside the Food Industry Can Help Make it More Meaningful, John L. Stanton

Delighting the Customer Pays Off, John L. Stanton

Delighting the EPA Customer: A Handbook for Success, John L. Stanton

Delighting the EPA Customer: A Handbook for Success, John L. Stanton

El Marketing de las Empresas de la Industria Alimenticia en el Siglo XXI, John L. Stanton

Event Marketing with a Twist, John L. Stanton

Four Steps to Increased Sales and Profits From Center Store, John L. Stanton

Marketing Planning in a Total Quality Environment, John L. Stanton

Marketing Planning in a Total Quality Environment, John L. Stanton

Meal Solutions That Are Building Sales in Center Store, John L. Stanton

Mega-Retailers not all They're Stacked up to be, John L. Stanton

Selling Science isn't Easy, John L. Stanton

Slotting Allowances: A Lose-Lose-Lose Marketing Practice, John L. Stanton

The World of Percentages: Focusing in on Qualitative vs. Quantitative Data, John L. Stanton

What is an MBA Really Worth, John L. Stanton

Where are all the Women, John L. Stanton

Why Campbell is in the Soup, John L. Stanton

You Say It, I Pay It, John L. Stanton

The Role of Agribusiness in Development: Replacing the Diminished Role of the Government in Raising Rural Incomes, Julie V. Stanton

An Economic Analysis of Residential Nonconsumptive Wildlife Recreation Expenditures in the United States, Ferdinand F. Wirth

Diversity Among Satellite Campus Undergraduate Agribusiness Degree Programs Using Live Instruction, Ferdinand F. Wirth

Florida's Changing Foliage Industry: 1987-1997, Ferdinand F. Wirth

Introduction to Marketing and Market Planning., Ferdinand F. Wirth

Opportunities and Challenges in Satellite Campus Agribusiness Management Education, Ferdinand F. Wirth

Participation in Residential Nonconsumptive Wildlife Recreation in the United States, Ferdinand F. Wirth

Regulatory Climate toward Finfish Aquaculture: The Impacts of State Institutional Structure, Ferdinand F. Wirth

Submissions from 1999

A Comparative Study of Several Policy Incentives for Developing Health Claims, Nancy M. Childs

A Comparative Study of Several Policy Incentives for Developing Health Claims, Nancy M. Childs

A Comparative Study of Several Policy Incentives for Developing Health Claims, Nancy M. Childs

Advancing Nutraceutical Opportunities: Priorities for Research, Nancy M. Childs

Advancing Nutraceutical Opportunities: Priorities for Research, Nancy M. Childs

Advancing Nutraceuticals Opportunities: Priorities for Research, Nancy M. Childs

An Empirically-Based Model of Competitor Intelligence Use, Nancy M. Childs

An Empirically-based Model of Competitor Intelligence Use, Nancy M. Childs

An Empirically-Based Model of Competitor Intelligence Use, Nancy M. Childs

A Nutraceutical Research Agenda Incorporating Diverse Stakeholders, Nancy M. Childs

Current Issues in Nutrition - Nutraceuticals: Policy and Consumer Issues, Nancy M. Childs

Current Issues in Nutrition--Nutraceuticals: Policy and Consumer Issues, Nancy M. Childs

From the Editor--A 21 Century Industry: International Discoveries to Domestic Regulation and Reseach Priorities for Nutraceuticals, Nancy M. Childs

From the Editor--Examining the Breadth of the Nutraceutical Frontier: From Agricultural Sciences to Policy Implementation, Nancy M. Childs

From the Editor--Nutraceuticals: Crops, Components, and Claims, Nancy M. Childs

Functional Foods are Here, Nancy M. Childs

Functional Foods are Here, Nancy M. Childs

Health Claims and Consumer Behavior in the Marketplace: a Brief Review, Nancy M. Childs

Health Claims & Consumer Behavior in the Marketplace: a Brief Review, Nancy M. Childs

Health Claims & Consumer Behavior in the Marketplace: A Brief Review, Nancy M. Childs

Marketing Functional Foods: What Have We Learned? An Examination of The Benefit and Heartwise Introductions as Cholesterol Reducing RTE Cereals, Nancy M. Childs

Nutraceutical Industry Trends, Nancy M. Childs

Nutraceutical Industry Trends, Nancy M. Childs

Nutraceutical Industry Trends, Nancy M. Childs

Nutraceutical Research & Technology Transfer Priorities: Stakeholder Differences, Nancy M. Childs

Nutraceutical Trends, Nancy M. Childs

Nutraceutical Trends, Nancy M. Childs

Nutraceutical Trends, Nancy M. Childs

Pennsylvania Feeds the World: An Export Guide to International Markets, Nancy M. Childs

Pennsylvania Feeds the World: An Export Guide to International Markets, Nancy M. Childs

The Emerging Nutraceuticals Industry: Growth and Opportunities, Nancy M. Childs

The Emerging Nutraceuticals Industry: Growth and Opportunities, Nancy M. Childs

The Nutraceutical Marketplace: Product Experiences & Research Needs, Nancy M. Childs

Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U. S. Multinational Food Corporations, Nancy M. Childs

Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U.S. Multinational Food Corporations, Nancy M. Childs

Whole Health: Why is it Hot and Where is it Going?, Nancy M. Childs

Whole Health: Why is it Hot and Where is it Going?, Nancy M. Childs