The Department of Food Marketing in the Haub School of Business offers an internationally recognized food marketing degree program at both the graduate and undergraduate level. The department is one of the largest majors in the university and provides students job placement with manufacturers such as General Mills and PepsiCo, retailers such as Wegmans and Wal-Mart, and suppliers such as AC Nielsen, and IRI, as well as various advertising and consulting agencies. Our graduates pursue entry level marketing, analyst and sales positions and are fast-tracked to the executive level.

A unique aspect of the Food Marketing department is that most of the faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who inform and influence the industry and public policy sectors regarding leading food issues.

The department, with the support of the Academy of Food Marketing, developed and maintains strong industry ties which assist the placement of graduating seniors, recruiting of incoming freshmen, advising of students, program promotion, and scholarships. The major’s own specialty library, the Campbell Library, is one of the largest depositories of food industry information in the world.

Outstanding students are given the opportunity to travel around the US to major food conferences in places like Chicago, Las Vegas, and San Diego. The program also offers service learning opportunities, international study tours and an active student run organization. A five year co-op program exists and provides exceptional employment opportunities and an economical approach to students' education.

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Submissions from 2000

The Last Year of the New Millennium: Observations on the Food Industry, John B. Lord

The Millennium is Here: The Food Industry in Transition, John B. Lord

The Millennium is Here: The Food Industry in Transition, John B. Lord

The New Millennium is Here: The Food Industry in Transition, John B. Lord

Trends in the U.S. Food Industry: Changes and Challenges, John B. Lord

What is Happening in New Food Products?, John B. Lord

Analyzing Failed Forecasts, One Lesson: The Future Belongs to the Proactive, John L. Stanton

Are You Selling Brands or Solving Problems, John L. Stanton

Benchmarking Redefined: Looking Outside the Food Industry Can Help Make it More Meaningful, John L. Stanton

Delighting the Customer Pays Off, John L. Stanton

Delighting the EPA Customer: A Handbook for Success, John L. Stanton

El Marketing de las Empresas de la Industria Alimenticia en el Siglo XXI, John L. Stanton

Event Marketing with a Twist, John L. Stanton

Four Steps to Increased Sales and Profits From Center Store, John L. Stanton

Marketing Planning in a Total Quality Environment, John L. Stanton

Meal Solutions That Are Building Sales in Center Store, John L. Stanton

Mega-Retailers not all They're Stacked up to be, John L. Stanton

Selling Science isn't Easy, John L. Stanton

Slotting Allowances: A Lose-Lose-Lose Marketing Practice, John L. Stanton

The World of Percentages: Focusing in on Qualitative vs. Quantitative Data, John L. Stanton

What is an MBA Really Worth, John L. Stanton

Where are all the Women, John L. Stanton

Why Campbell is in the Soup, John L. Stanton

You Say It, I Pay It, John L. Stanton

The Role of Agribusiness in Development: Replacing the Diminished Role of the Government in Raising Rural Incomes, Julie V. Stanton

An Economic Analysis of Residential Nonconsumptive Wildlife Recreation Expenditures in the United States, Ferdinand F. Wirth

Diversity Among Satellite Campus Undergraduate Agribusiness Degree Programs Using Live Instruction, Ferdinand F. Wirth

Florida's Changing Foliage Industry: 1987-1997, Ferdinand F. Wirth

Introduction to Marketing and Market Planning., Ferdinand F. Wirth

Opportunities and Challenges in Satellite Campus Agribusiness Management Education, Ferdinand F. Wirth

Participation in Residential Nonconsumptive Wildlife Recreation in the United States, Ferdinand F. Wirth

Regulatory Climate toward Finfish Aquaculture: The Impacts of State Institutional Structure, Ferdinand F. Wirth

Submissions from 1999

A Comparative Study of Several Policy Incentives for Developing Health Claims, Nancy M. Childs

Advancing Nutraceutical Opportunities: Priorities for Research, Nancy M. Childs

An Empirically-Based Model of Competitor Intelligence Use, Nancy M. Childs

An Empirically-Based Model of Competitor Intelligence Use, Nancy M. Childs

A Nutraceutical Research Agenda Incorporating Diverse Stakeholders, Nancy M. Childs

Current Issues in Nutrition--Nutraceuticals: Policy and Consumer Issues, Nancy M. Childs

From the Editor--A 21 Century Industry: International Discoveries to Domestic Regulation and Reseach Priorities for Nutraceuticals, Nancy M. Childs

From the Editor--Examining the Breadth of the Nutraceutical Frontier: From Agricultural Sciences to Policy Implementation, Nancy M. Childs

From the Editor--Nutraceuticals: Crops, Components, and Claims, Nancy M. Childs

Functional Foods are Here, Nancy M. Childs

Functional Foods are Here, Nancy M. Childs

Health Claims & Consumer Behavior in the Marketplace: a Brief Review, Nancy M. Childs

Marketing Functional Foods: What Have We Learned? An Examination of The Benefit and Heartwise Introductions as Cholesterol Reducing RTE Cereals, Nancy M. Childs

Nutraceutical Industry Trends, Nancy M. Childs

Nutraceutical Industry Trends, Nancy M. Childs

Nutraceutical Research & Technology Transfer Priorities: Stakeholder Differences, Nancy M. Childs

Nutraceutical Trends, Nancy M. Childs

Pennsylvania Feeds the World: An Export Guide to International Markets, Nancy M. Childs

The Emerging Nutraceuticals Industry: Growth and Opportunities, Nancy M. Childs

The Nutraceutical Marketplace: Product Experiences & Research Needs, Nancy M. Childs

Wealth Effects of the Passage of the Nutrition Labeling and Education Act of 1990 for Large U. S. Multinational Food Corporations, Nancy M. Childs

Whole Health: Why is it Hot and Where is it Going?, Nancy M. Childs

Food Marketing Strategy, Richard J. George

Success Leaves Clues, Richard J. George

Sucess Leaves Clues. 2nd edition, Richard J. George

Direct Marketing Advertising: A Comparison of Hispanics and Non-Hispanics, Eric J. Karson

Hardware Before Grayware or Carts Before Horses: One School's Experience with State-of-the-Art Instructional Technology, Eric J. Karson

The Broadened Concept of Direct Marketing Advertising, Eric J. Karson

Approaching the New Millennium: The Food Industry in Transition, John B. Lord

Approaching the New Millennium: The Foodservice Industry in Transition, John B. Lord

Entering the New Millennium: The Food Industry in Transition, John B. Lord

Getting Food to the Changing Consumer, John B. Lord

The Evolving Food Retailing Industry: From Ingredients to Meals, John B. Lord

The Impact of the 21st Century Trends on the Food Industry: Evolution or Revolution, John B. Lord

Words for HMR, John B. Lord

Differences in Customer Focus Between Japanese and American Bankers, Martin S. Meloche

Hypercompetition: A Model for the Retail Food Industry, Martin S. Meloche

21 Trends in Food Consumption for the 21st Century, John L. Stanton

A Good Ad is Worth a Thousand Words, John L. Stanton

A Message to Manufacturers: Support Your Independent Grocer, John L. Stanton

Are You Ready For E-Commerce, John L. Stanton

A Virtual Tour of EatZi's, John L. Stanton

Category Management is Dead!, John L. Stanton

Consumer Food Trends that Will Impact Food and Beverage Consumption Worldwide, John L. Stanton

Delighting the Customer, John L. Stanton

Ejercit e sus Musculos, John L. Stanton

Hispanic Opportunities: Too Many Marketers Aren't Making a Real Effort to Target This Growing Segment, John L. Stanton

Keeping the Consumer in Mind: Why the Traditional Brand Management Approach is Due for an Overhaul, John L. Stanton

Niche Marketing the Produce Section, John L. Stanton

Now is the Time to Go Global Marketing, John L. Stanton

Offer Meal Conveniences; Not Meal Replacement, John L. Stanton

Out-Thinking the Competition: Building Competitor Specific Strategies, John L. Stanton

Partnering Pretenses, John L. Stanton

Rethinking Retailers Fees, John L. Stanton

Secrets to Success: Kids Marketing, John L. Stanton

Success Leaves Clues, John L. Stanton

Success Leaves Clues, John L. Stanton

Success Leaves Clues: Practical Tools for Effective Sales and Marketing, John L. Stanton

Success Leaves Clues: Practical Tools for Effective Sales and Marketing, John L. Stanton

Support the Independent Grocer- Or Else, John L. Stanton

Talk Your Way to Profits, John L. Stanton

The Food for Health Business: Opportunities and Pitfalls, John L. Stanton

The Teen Scene, John L. Stanton

Want to Sell More Pasta at Retail? Try Co-Branding, John L. Stanton

Your Customer is the Key to Profits, John L. Stanton

Zukunft-Trends, John L. Stanton

Potential Entry of Chile into NAFTA: Are There Lessons from U.S./ Mexican Fruit and Vegetable Trade?, Julie V. Stanton

Agribusiness and Agribusiness Management, Ferdinand F. Wirth