Comparing Effectiveness of Classroom & Web-Based Delivery Methods: A Quasi-Experimental Pilot Study

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This paper presents a pilot study that attempts to measure and compare the effectiveness of WBI and CI courses. A pilot study, grounded in the relevant literature, was conducted utilizing two Principles of Marketing classes: one, taught in a traditional classroom setting; the second, in a web-based setting. Student GPA was found to be an important indicator of success in the web-based course. Differences in instructional methods led to the finding that the classroom course was more effective than the web-based version. Implications for improving web-based course design and suggestions for future studies are made.

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