If You Air It, Will They Watch It: The Opportunities and Pitfalls of Sport Television Marketing
Description: This study assesses the representations of violent and sexual content in commercials aired during American professional sports programming which is traditionally thought of as family-oriented entertainment. The main research questio is: How saturated with sexual content and violence is the advertising during professional televised sports programming?
Lord, John B., Jill K. Maher, and John S. Clark. "If You Air It, Will They Watch It: The Opportunities and Pitfalls of Sport Television Marketing." Atlantic Marketing Assn. 2008 Annual Meeting. Savannah. Oct. 2008. Conference Presentation.