Title

If You Air It, Will They Watch It: The Opportunities and Pitfalls of Sport Television Marketing

Document Type

Presentation

Publication/Presentation Date

10-2008

Academic Year

2008-2009

Abstract/Description

Description: This study assesses the representations of violent and sexual content in commercials aired during American professional sports programming which is traditionally thought of as family-oriented entertainment. The main research questio is: How saturated with sexual content and violence is the advertising during professional televised sports programming?

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