But Is It True Blue? Cross-Cultural Perceptions of Authenticity
Description: Realer than Real: Retail Hyperreality and the Encoding of Authentic Cultural Symbolism
Groves, Ronald, Natalie Wood, and Michael R. Solomon. "But Is It True Blue? Cross-Cultural Perceptions of Authenticity." Association for Consumer Research Conference. Salt Lake City, Utah. 2000. Conference Presentation.
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