But is It True Blue Mate? Cross-Cultural Perceptions of Authenticity
Description: "Special Session ""Realer than Real: Retail Hyperreality and the Encoding of 'Authentic' Cultural Symbolism, Session Chair"
Solomon, Michael R., Ronald Groves, and Natalie Quilty. "But is It True Blue Mate? Cross-Cultural Perceptions of Authenticity." Assn. for Consumer Research Conf. Salt Lake City. Oct. 2000. Conference Presentation.