Dressing for the Part: The Role of Costume in the Staging of the Servicescape
NTC Business Books
Solomon, Michael R. "Dressing for the Part: The Role of Costume in the Staging of the Servicescape." Servicescapes: The Concept of Place in Contemporary Markets. Ed. John F. Sherry, Jr. Lincolnwood, IL: NTC, 1998. 81-108. Print.