The Marketing Department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.

In addition to general Marketing, the department offers programs in Advertising & Promotion, Sports, Entertainment, Public Relations, and Digital Media.

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Submissions from 2008

The Driver of Global Brand Attitude, James B. Kelley

The Drivers of Global Brand Attitude, James B. Kelley

Institutional Arrangements of Work-Family Balance in Chinese Enterprises, Yongqiang Liu

If You Air It, Will They Watch It: The Opportunities and Pitfalls of Sport Television Marketing, John B. Lord

Africa, Brent A. Smith

E-Marketing (5th Edition) Test Information File, Brent A. Smith

Japan, Brent A. Smith

Middle East, Brent A. Smith

Obama, Barack, Brent A. Smith

Brand Resonance, Michael R. Solomon

Consumers' Value Shifts toward Sustainability, Michael R. Solomon

Consumers' Value Shifts toward Sustainability, Michael R. Solomon

From Bottom-Up to T-Down: Building a Virtual University Campus, Michael R. Solomon

From Bottom-Up to Top-Down: Building a Virtual University Campus, Michael R. Solomon

Marketing: Real People, Real Choices, Michael R. Solomon

Staking Your Claim in the Land Rush for Virtual World Education: How to Build a Second Life Campus, Michael R. Solomon

Staking Your Claim in the Land Rush of Virtual World Education: How to Build a Second Life Campus, Michael R. Solomon

Virtually Me: Youth Consumers and Their Online Identities, Michael R. Solomon

Virtual Playgrounds, Michael R. Solomon

Virtual Playgrounds, Michael R. Solomon

Welcome to the Matrix: E-Learning Gets a Second Life, Michael R. Solomon

Welcome to the Matrix: E-Learning Gets a Second Life, Michael R. Solomon

Welcome to the Matrix: E-Learning Gets A Second Life, Michael R. Solomon

Welcome to the Matrix: E-Learning Gets a Second Life, Michael R. Solomon

Welcome to the Matrix: E-Learning Gets a Second Life, Michael R. Solomon

When Brands Resonate, Michael R. Solomon

Improving Prospects for Small Farmer Participation in Export Marketing Channels, Julie V. Stanton

Digital Brand Personality: Does the Matchup Hypothesis Extend to Online Environments?, Natalie Wood

Ethnic identity negotiation: The Implications of short term exposures to a similar culture, Natalie Wood

Ethnic identity negotiation: The Implications of short term exposures to a similar culture, Natalie Wood

From Bottom-Up to Top-Down: Building a Virtual University Campus, Natalie Wood

From Bottom-Up to Top-Down: Building a Virtual University Campus, Natalie Wood

Money Matters: Who is Responsible for Educating Consumers?, Natalie Wood

Money Matters: Who is Responsible for Educating Consumers?, Natalie Wood

Staking Your Claim in the Land Rush of Virtual World Education: How to Build a Second Life Campus, Natalie Wood

Staking Your Claim in the Land Rush of Virtual World Education: How to Build a Second Life Campus, Natalie Wood

Virtual Learning Becomes a Virtual Reality, Natalie Wood

Virtually Me: Youth Consumers and Their Online Identities, Natalie Wood

Virtual Playgrounds, Natalie Wood

Virtual Playgrounds, Natalie Wood

Welcome to the Matrix: e-learning Gets a Second Life., Natalie Wood

Welcome to the Matrix: e-learning Gets a Second Life.' Special Session on New Technologies in Teaching, Natalie Wood

Submissions from 2007

Comparative Effectiveness Of 30- Versus 60-Second Radio Commercials On Recall And Rate, David Allan

Incorporating Ethics into the Marketing Communication Class: The Case of Joe Camel, David Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music, David Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music, David Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase Intention, David Allan

Sound Retailing: a Review of Experimental Evidence on the Effects of Music on Shopping Behavior, David Allan

Trust is the Name of the Game:The Effects of Brand Familiarity, Disclaimer Speed, and Trust on Purchase, David Allan

Relationship Marketing: An Important Tool for Success in the Marketplace, Janée N. Burkhalter

The Devolution of Disasters: The Influence of State and Local Disaster Policies on Consumer Behavior, Deirdre Guion

Schwartz Values Clusters and Tourists’ Activities., James B. Kelley

On Latest Developments in Brand Management of Multinational Corporation, Yongqiang Liu

Perspectives on Work-Family Issues by Young Professionals in China: An Exploratory Study, Yongqiang Liu

An Overview of Trends Driving New Food Product Development, John B. Lord

Consumer Trends Which Drive New Products: Are They Regional or Global? Yes!, John B. Lord

Developing New Food Products for a Changing Marketplace, John B. Lord

The Consumer Drives the Food Industry, and the Industry Had Better Respond, John B. Lord

The Supply Chain: A Key to Creating Customer and Owner Value, John B. Lord

Anticipating Consumption: The Impact of Expectations on Decision-Making for Healthy Products, Diane M. Phillips

Development Of Variant Definitions For Stakeholder Groups With Regard To The Performance Of Public Transit In The United States, Diane M. Phillips

Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States: A Case Study, Diane M. Phillips

I Can See Myself Doing That! Using the SIMS Virtual Environment to Enable Consumers to Anticipate Upcoming Consumption Experiences, Diane M. Phillips

Marketing: Real People, Real Choices, Michael R. Solomon

Meanings of Male Looks: A Qualitative Approach, Michael R. Solomon

Visualising Brand Meaning, Michael R. Solomon

Visualising Brand Meaning, Michael R. Solomon

Habits In Fresh Produce Consumption: Are Seasonal Increases In Marketing Efforts Necessary?, Julie V. Stanton

Organic Foods and Advertising: Are consumers well informed?, Julie V. Stanton

The Big 'O': Organic food aesthetics in American everyday life., Julie V. Stanton

Who Are Organic Food Consumers? A Compilation And Review Of Why People Purchase Organic Food, Julie V. Stanton

Credit Cards and the International Student: Ethical Implications for Educational and Finanical Institutions, Natalie Wood

Digital Brand Personality: Does the Matchup Hypothesis Extend to Online Environments?, Natalie Wood

From Paper to Plastic: U.S. Immigrants Struggle with the Concept of Credit, Natalie Wood

From Paper to Plastic: U.S. Immigrants Struggle with the Concept of Credit, Natalie Wood

Political Star Power And Political Parties: Does Celebrity Endorsement Win First-Time Votes?, Natalie Wood

What it means to be an adult: Points of vulnerability for youths in transition, Natalie Wood

Submissions from 2006

Are We Teaching Ethics in Marketing? A Survey of Saint Joseph's University Students' Attitudes and Perceptions, David Allan

Comparative Effectiveness of 30--Versus 60-Second Radio Commercials on Recall and Rate, David Allan

Does Popular Music Make Causes More Popular With Generation Y? A Survey of Live 8 Concertgoers, David Allan

Does Popular Music Make Causes Popular With Generation Y?, David Allan

Effects Of Popular Music In Advertising On Attention And Memory, David Allan

Global Marketing And Advertising, David Allan

Music Effects on Shopping Behavior, David Allan

Music Placement in Prime-time Television Commercials, David Allan

Popular Music Placement in Prime-Time Television Commercials, David Allan

Managing Business Planning Projects in Academia, Janée N. Burkhalter

Consumer Vulnerability as a Socially Constructed Phenomenon, Deirdre Guion

An Empirical Study on the Antecedents and Outcomes of Work Family Balance in Chinese Enterprise, Yongqiang Liu

Antecedents and Outcomes of Work Family Balance: Evidence from China, Yongqiang Liu

Flexible Culture Strategies for Integrating Knowledge in Multicultural Mergers and Acquisitions, Yongqiang Liu

Consumer Food Preferences and the Implications for Agriculture, John B. Lord

Food Advertising on Children's Television, John B. Lord

Key Trends Impacting the Gourmet and Specialty Foods Sector, John B. Lord

Key Trends in Produce and Food Retailing: A Consumer Perspective, John B. Lord

Maintaining a Safe and Secure Food System in a World Full of Threats, John B. Lord

SOX-The Sarbanes Oxley Act, John B. Lord

The Changing Consumer Drives the Food Industry...And the Industry Had Better Listen, John B. Lord

The Consumer Drives the Food Industry, John B. Lord

The Future of the Food Retailing, John B. Lord