The Marketing Department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.

In addition to general Marketing, the department offers programs in Advertising & Promotion, Sports, Entertainment, Public Relations, and Digital Media.

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Submissions from 2006

The Consumer Drives the Food Industry, John B. Lord

The Future of the Food Retailing, John B. Lord

The Seafood Sector: A Perfect Storm for the Consumer of the 21st Century, John B. Lord

Tools and Techniques: Easing the Path to Success, John B. Lord

Abandon Old Boundaries: Welcome to Consumerspace, Michael R. Solomon

Anomie Goes Online: The Emo Microculture, Michael R. Solomon

Consumer Behavior: From Buying to Being, Michael R. Solomon

Life/Style Online: Web Surveying Goes Visual, Michael R. Solomon

Menswear, Fashion, and Subjectivity, Michael R. Solomon

Real or Blarney? A Cross-Cultural Investigation of the Perceived Authenticity of Irish Pubs, Michael R. Solomon

Strategic Sustainability and Triple Bottom Line Performance in Textiles: Implications of the Eco-Label for the EU and beyond, Michael R. Solomon

Using Knowledge Management to Gain Competitive Advantage in the Textile and Apparel Value Chain: A Comparison of Small and Large, Michael R. Solomon

It's A Small World After All: Cross-Cultural Collaborative Exercises, Natalie Wood

It's Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants, Natalie Wood

Its Not Just What You Eat, But Where You Eat: Regional Perceptions of Authenticity in Mexican Restaurants, Natalie Wood

Subjective Norms Dictate First Time Voting Behavior: Celebrities Look Pretty but They Are Not Influential, Natalie Wood

Subjective Norms Dictate First-Time Voting Behavior: Celebrities Look Pretty But They Are Not Particularly Influential, Natalie Wood

Submissions from 2005

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?, David Allan

On Popular Music in Advertising, David Allan

Who's in Charge of School Nutrition?, Deirdre Guion

A Study on Synergy of Organizational Culture and HRM of Multinational Incorporations: A Perspective of Knowledge Innovation, Yongqiang Liu

On Internationalization Human Resource Management, Yongqiang Liu

How the Changing Consumer Drives Food Retailing Strategy and Structure, John B. Lord

Innovations in Food Packaging: Creating Value for the Food Supply Chain, John B. Lord

Marketing Healthy Foods: Branding is Essential, John B. Lord

The Changing World of Food Retailing, John B. Lord

Misfortunes of War? A Look at Ethnic Conflict and Its Lingering Effect on Travel Preferences, Jeffrey Steven Podoshen

The Divestment Decision Dilemma: How Do Multinational Firms Choose Divesture Between Global and Local Brands, Jeffrey Steven Podoshen

The War's Still Not Over: The Vietnam Conflict and the American Consumer, Jeffrey Steven Podoshen

Word of Mouth, Brand Loyalty and the American Jewish Consumer, Jeffrey Steven Podoshen

Global Economic Issues and Manufacturing: Balancing Multiplier Effects of Thinking Globally and Acting Locally, Brent A. Smith

Knowledge Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain, Michael R. Solomon

Transfer of Power: The Hunter Gets Captured by the Game, Michael R. Solomon

Web-Based Consumer Research, Michael R. Solomon

Consumer Attitudes Toward Organic Foods: An Examination of U.S. Market Segments, Julie V. Stanton

Consumer, Ethnicity and Transition: Considering Acculturation Processes in a Global Consumer Culture, Natalie Wood

Consumer, Ethnicity and Transition: Considering Acculturation Processes in a Global Consumer Culture, Natalie Wood

Personalisation Of Online Avatars: Is The Messenger As Important As The Message?, Natalie Wood

Submissions from 2004

Effects of Popular Music in Advertising on Attention, Memory, Attitudes and Conation., David Allan

The Role of Personal Significance: Effects of Popular Music in Advertising on Attention, Memory, Attitudes, and Conation, David Allan

Shaping Multinational Corporate Culture in the Multicultural Context, Yongqiang Liu

Brand as a Competitive Weapon for Growers and Direct Marketers, John B. Lord

Brand as a Competitive Weapon in a New Brand World, John B. Lord

Changing the Value Equation: Making Less = More, John B. Lord

Dairy Marketing: Consumers Rule, John B. Lord

Finding and Exploiting Obesity and Wellness Opportunities, John B. Lord

So, What's Going on in the Restaurant Industry?, John B. Lord

Trends Affecting Direct Marketers and Everyone Else in the Food Supply Chain, John B. Lord

Your Weight Loss Action Plan: 10 Points to Remember, John B. Lord

The Impact of Public Policy on the Global Trade of Genetically Modified Food, Diane M. Phillips

The More I Know, The More I'm Not Sure: The Case of Consumer Perceptions of Genetically Modified Foods, Diane M. Phillips

Consumer Psychology, Michael R. Solomon

Envisioning the Web: Transferring Visual, Qualitative Methodologies to an Online Research Platform, Michael R. Solomon

Knowledge Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain, Michael R. Solomon

The Missing Link: Systematic Integration of Voice-of-the-Consumer Data in the Six Sigma New Product Development Process, Michael R. Solomon

Welcome to Consumerspace: Transforming Customers from Pawns into Partners, Michael R. Solomon

Importer Perceptions of Small Farmers in Mexico: Assessing small farmer prospects for participation in export channels, Julie V. Stanton

Muy Caliente!: A Visual Investigation of Authentic Mexican Restaurants, Natalie Wood

Submissions from 2003

Differentiated Fear Appeals: The Role of Secondary Emotions in Motivating Appraisals of Self-accountability and Action, Kirsten Grasshoff

Chapters 2, 3, 6, John B. Lord

Critical issues Involving Food Safety and Security: An Overview, John B. Lord

Finding and Leveraging Profitable Opportunities in the Food Industry, John B. Lord

Food Retailing: In Wal-Mart's Shadow, John B. Lord

Introduction to the Food Security and Terrorism Program, John B. Lord

Obesity and Wellness: The Situation., John B. Lord

Providing Value to a Changing Food Consumer: Issues and Opportunities, John B. Lord

The Challenge to Food Marketers: How Can We Change the Value Equation?, John B. Lord

The Challenge to Food Marketers: How Can We Change the Value Equation?, John B. Lord

The Changing Landscape of the Food Industry, John B. Lord

The Changing Landscape of the Food Industry, John B. Lord

The Changing Landscape of the Food Industry, John B. Lord

Walking the Walk: Putting Social Responsibility into Action at The White Dog Cafe, Diane M. Phillips

Exploration and Understanding of Cultural Meaning Systems: Visualizing the Underlying Meaning Structure of Brands, Michael R. Solomon

Knowledge Management and the Value Chain: Leveraging On-Line Capabilities, Michael R. Solomon

"No One Looks That Good in Real Life!" Projections of the Real versus Ideal Self in the Online Visual Space, Michael R. Solomon

"No One Looks That Good in Real Life!" Projections of the Real versus Ideal Self in the Online Visual Space, Michael R. Solomon

Welcome to Consumerspace: The New Era of Participatory Marketing, Michael R. Solomon

Exploring Organic Food Consumption: Issues, Findings and Prognoses, Julie V. Stanton

No One Looks That Good in Real Life!: Projections of Real Versus Ideal Self in the Online Visual Space, Natalie Wood

Submissions from 2002

A Brand New Strategy for Promoting the Meat Department, John B. Lord

A Brand New Strategy for Promoting the Meat Department, John B. Lord

Brand Marketing of Agricultural Products, John B. Lord

Brands and Brand Building, John B. Lord

Connecting with the Specialty Foods Consumer, John B. Lord

Consolidation in the Food Industry: Issues and Expectations, John B. Lord

Consumers and Other Challenges for the U.S. Food Industry, John B. Lord

Delivering Value to Food Consumers in a Dynamic and Difficult Environment, John B. Lord

Food Industry 2002: Trends, Challenges, Opportunities, John B. Lord

New Opportunities in Dairy: Focus on the Changing Consumer, John B. Lord

Understanding Consumers and Finding Profitable Opportunities in the Food Industry, John B. Lord

The Role of Consumption Emotions in the Satisfaction Response, Diane M. Phillips

Consumer Behaviour: A European Perspective, Michael R. Solomon

Copyright and Trademark Issues in Online Market Research, Michael R. Solomon

Exploiting Linkages across the Value Chain: The Potential of Using an Online Measurement, Analysis and Feedback System to Leverage Capabilities, Michael R. Solomon

From Molecule Forward to Market Back: The DuPont Textile Research Odyssey, Michael R. Solomon

Knowledge Management and the Value Chain: Leveraging Online Capabilities, Michael R. Solomon

Wealth and Rural Credit Among Farmers in Mexico: Is Market Participation Consistent with Targeting?, Julie V. Stanton

Cross-Cultural Methodology: Bring the World into the Classroom., Natalie Wood

Icons and Avatars: Consumer Guides in a Virtual World., Natalie Wood

Personalization of the Web Interface: Avatars as Vehicles for Visual Persuasion in the Online Decision Making Process, Natalie Wood