The Marketing Department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.

In addition to general Marketing, the department offers programs in Advertising & Promotion, Sports, Entertainment, Public Relations, and Digital Media.

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Submissions from 2001

National Trends: The Consumer Drives, John B. Lord

The Consumer Drives the U.S. Food Industry, John B. Lord

The Consumer Drives the U.S. Food Industry, John B. Lord

Advertising Executional Cues and Their Effects, Diane M. Phillips

Advertising Executional Cues and Their Effects, Diane M. Phillips

Curricular Innovations at the Undergraduate Level, Diane M. Phillips

Curricular Innovations at the Undergraduate Level, Diane M. Phillips

Attitudes of Food Animal Veterinarians to Continuing Education in Agriterrorism, Michael R. Solomon

Icons and Avatars: Cyber-Models and Hyper-Mediated Visual Persuasion, Michael R. Solomon

Life/Style Online: A Web-Based Consumer Research Methodology, Michael R. Solomon

Life/Style Online: A Web-Based Methodology for Visually Oriented Research, Michael R. Solomon

Life/Style Online: Web Surveying Goes Visual, Michael R. Solomon

Real or Replica? Deciphering Authenticity in Irish Pubs, Michael R. Solomon

The Effect of Reference Groups on Product Attitudes and Perceptions, Michael R. Solomon

Web-Based, Visually Oriented Consumer Research Tools, Michael R. Solomon

What is Reality? Welcome to Consumerspace, Michael R. Solomon

Real or Replica: Deciphering Authenticity in Irish Pubs, Natalie Wood

Submissions from 2000

Gradations of Consumer Dissatisfaction, Diane M. Phillips

Gradiations of Consumer Dissatisfaction, Diane M. Phillips

How Does It Make Me Feel? A Consumer's Satisfaction Responce to Food Products, Diane M. Phillips

Marketing: A Framework ' Online Testbank, Diane M. Phillips

A Thirst for the Real Thing in Themed Retail Environments: Consuming Authenticity in Irish Pubs, Michael R. Solomon

But is It True Blue Mate? Cross-Cultural Perceptions of Authenticity, Michael R. Solomon

Icons and Avatars: Cyber-Models and Hyper-Mediated Visual Persuasion, Michael R. Solomon

Qualitative Research Visits Cyberspace, Michael R. Solomon

You're Not Cool if You Have to Ask: Gender Differences in the Social Construction of Coolness, Michael R. Solomon

A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs, Natalie Wood

But Is It True Blue? Cross-Cultural Perceptions of Authenticity, Natalie Wood

Icons and Avatars: Cyber-Models and Hyper-Mediated Visual Persuasion, Natalie Wood

Submissions from 1999

Position and Influence in the Evolving Citation Network of The Consumer Research, Diane M. Phillips

The Role of Consumption Emotions in the Satisfaction Response, Diane M. Phillips

Consumerspace: Postmodern Realit(ies), Michael R. Solomon

From Thinking to Doing: Toward a Hands-On Consumer Behavior Course, Michael R. Solomon

Life/Style Online: Applications to Retailing Research, Michael R. Solomon

Life/Style OnLine: A Web-Based System to Track Apparel Preferences, Michael R. Solomon

The Value of Status and the Status of Value, Michael R. Solomon

International Perspectives on Sustainable Rural Development: Emerging Agribusiness Opportunities, Julie V. Stanton

Submissions from 1998

Grandma's Hands: The Heart and Soul of New Orleans Cooking, Deirdre Guion

A Social Network Analysis of Business Logistics & Transportation, Diane M. Phillips

Consumer Adaptation and Action, Diane M. Phillips

Consumer Adaptation and Action, Diane M. Phillips

Friend, Colleague, and Mentor: ACR Remembers Paul Anderson, Diane M. Phillips

Friend, Colleague, Mentor: ACR Remembers Paul Anderson, Diane M. Phillips

Influence in the Evolving Citation Network of the Journal of Consumer Research, Diane M. Phillips

Twenty Years of JBL: An Analysis of Published Research, Diane M. Phillips

Beautiful Houses/Beautiful People: Social Categorization and Styles of Interior Decor, Michael R. Solomon

Dressing for the Part: The Role of Costume in the Staging of the Servicescape, Michael R. Solomon

Electronic Bells and Whistles: Finding the Wavelength of the MTV Generation, Michael R. Solomon

Integrating Death into the Marketing Curriculum, Michael R. Solomon

Potential Entry of Chile into NAFTA: Lessons from U.S./Mexican Fruit and Vegetable Trade, Julie V. Stanton

Submissions from 1997

Anticipating Consumption Experiences: The Role of Affective Expectations in Estimations of Product Performance and Satisfaction, Diane M. Phillips

Measuring Consumer Responses to Marketplace Stimuli, Diane M. Phillips

Breaking out of the Box: Is Lifestyle a Construct or a Construction?, Michael R. Solomon

Broadcasting Beauty: The Influence of Mass Media on the Communication of Cultural Ideals of Appearance, Michael R. Solomon

How Marketing Campaigns Influence Our Daily Lives and The Creation of Culture: A Biography of Style, Michael R. Solomon

Real People, Real Stories: Teaching by Example, Michael R. Solomon

Technological Bells and Whistles: Finding the Wavelength of the MTV Generation, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Business and Culture, Michael R. Solomon

Where Perception Meets Reality: The Social Construction of Lifestyles, Michael R. Solomon

You are Where You Sit: Interior Environments and Social Identity, Michael R. Solomon

Wealth and Access to Credit Among Farmers in Mexico: Do the Rich Really Get Richer?, Julie V. Stanton

Submissions from 1996

Consumption Constellations: Implications for Integrated Communications Strategies, Michael R. Solomon

I am Not, Therefore I am: The Role of Anti-Consumption in the Process of Self-Definition, Michael R. Solomon

Real People, Real Stories: Teaching by Example, Michael R. Solomon

The Social Construction of Lifestyles, Michael R. Solomon

The Social Construction of Lifestyles, Michael R. Solomon

The Social Construction of Lifestyles, Michael R. Solomon

The Social Construction of Lifestyles: A Look Back, a Look Ahead, Michael R. Solomon

The Social Construction of Lifestyles: A Look Back, a Look Ahead, Michael R. Solomon

The Social Construction of Lifestyles: A Look Back, a Look Ahead, Michael R. Solomon

The Social Construction of Lifestyles: A Look Back, a Look Ahead, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Marketing and Popular Culture, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Marketing and Popular Culture, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Marketing and Popular Culture, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Marketing and Popular Culture, Michael R. Solomon

Rural Poverty and Agriculture in Mexico: Monitoring the Conditions of Mexico's Poorer Farmers, Julie V. Stanton

Submissions from 1995

Consumption Constellations: Implications for Integrated Communications Strategies, Michael R. Solomon

The Social Construction of Lifestyles, Michael R. Solomon

The Social Construction of Lifestyles: A Look Back, a Look Ahead, Michael R. Solomon

The Value of Status and the Status of Value, Michael R. Solomon

Submissions from 1994

Crop Insurance and Crop Production: An Empirical Study of Moral Hazard and Adverse Selection, Julie V. Stanton

Submissions from 1993

Beauty in the Eyes of Beholders: The Cultural Construction of Female Looks, Michael R. Solomon

Music Television as Teen Image Agent: A Preliminary Report from the United States and Sweden, Michael R. Solomon

"She's Got the Look": The Representation of Ideals of Beauty in Contemporary Fashion Magazines, Michael R. Solomon

Stylistic Context in Advertising: The Supporting Role of Physical Evidence in Commercial Dramaturgy, Michael R. Solomon

What is Reality? The Blurring of Boundaries between Marketing and Popular Culture, Michael R. Solomon

Where Perception Meets Reality: The Social Construction of Lifestyles, Michael R. Solomon

Submissions from 1992

Consumption Constellations: Implications for Advertising Strategy, Michael R. Solomon

Mapping Consumption Constellations for Fun and Profit, Michael R. Solomon

Material Artifacts and Self Definition, Michael R. Solomon

Material Artifacts and Self Definition, Michael R. Solomon

The Role of the Fashion Industry in a Postmodern World, Michael R. Solomon

Submissions from 1991

Writing in the Information Age: A Sales and Marketing Approach, Richard Peres

Driving Passions: Vehicles and Consumer Culture, Michael R. Solomon

"Have You Kissed Your Professor Today?" Bumper Stickers and Consumer Self Statements, Michael R. Solomon

Macro Performance Under Adjustment Lending, Julie V. Stanton

Submissions from 1990

The Imperial Self, Michael R. Solomon

Thinking about Physical Attractiveness: A Single Psychological Dimension or Multiple Content Specific Continua?, Michael R. Solomon

Submissions from 1989

Charting Consumption Constellations: A Role Theory Perspective on Product Complementarity, Michael R. Solomon

From One Night Stands to Long Term Relationships: Surrogate Consumers as Marketing Partners, Michael R. Solomon