The Pharmaceutical & Healthcare Marketing major is the oldest program dedicated to pharmaceutical & healthcare marketing in the United States. The major attracts domestic & international students to study the ever-changing pharmaceutical industry landscape at the undergraduate and graduate levels.

Our ambitious, driven majors are met by an elite core of faculty who boast past industry experience and active consulting in different facets of the healthcare industry.

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Submissions from 2017

News Spotlight: Pharma, George Sillup

Managed Care Medicaid: How the Delivery of Healthcare to the Most Vulnerable Healthcare Population is Changing: A General Review, William L. Trombetta

Submissions from 2016

Assessment of Fasting and Varying Meal Fat Content on the Bioavailability of Oral Testosterone Undecanoate (LPCN 1021) in Hypogonadal Men, Anthony DelConte

Dose Titration and Safety of Oral Testosterone in Hypogonadal Men: Results from the SOAR Study, Anthony DelConte

Efficacy and Pharmacokinetics of Oral Testosterone (LPCN 1021) in Hypogonadal Men, Anthony DelConte

Using a Rasch Model to Rank Big Pharmaceutical Firms by Financial Performance, Thani Jambulingam

Submissions from 2011

Estimating the Spill Over Effects of Pharmaceutical Internet Marketing on the U.S. Generic Drug Industry, Thani Jambulingam

Fairness-Trust-Loyalty Relationship Under Varying Conditions Of Supplier-Buyer Interdependence, Thani Jambulingam

Submissions from 2010

Impact Of E-Detailing On The Number Of New Prescriptions, Franklin J. Carter

Benchmarking Web Based CRM Strategies Of Pharmaceutical Companies: A Competitive Analysis Using Analytic Hierarchy Process, Thani Jambulingam

Benchmarking Web Based CRM Strategies of Pharmaceutical Companies: A Competitive Analysis Using Analytic Hierarchy Process, Thani Jambulingam

Biotechnology Industry-Physician Interaction And OIG Guidelines: Evidence From The Stock Market, Thani Jambulingam

Does Internet Marketing Matter to Generic Drug Industry?, Thani Jambulingam

Does Internet Marketing Matter to the Generic Drug Industry?, Thani Jambulingam

Does REMS ENHANCE OR HINDER COMMERICAL BRAND VALUE?, Thani Jambulingam

Estimating The Value Of Internet Marketing In The US Pharmaceutical Industry, Thani Jambulingam

How fairness garners loyalty in the pharmaceutical supply chain: Role of trust in the wholesaler-pharmacy relationship, Thani Jambulingam

The Mediating Role of Trust under Varying Conditions of Supplier-Buyer Interdependence, Thani Jambulingam

A Five-Year Comparison of Newspaper Coverage of the Pharmaceutical Industry, George P. Sillup

Assessing The Ethics Of Implementing Performance Appraisal Systems, George P. Sillup

Percentage Forecasting Error: A New Forecasting Performance Measure – How Accurate is it?, George P. Sillup

The 2002 PhRMA Code And Pharmaceutical Marketing: Did Anybody Bother To Ask The Reps?, George P. Sillup

CCM & Personalized Medicine, William L. Trombetta

Dedicated Dialogue, William L. Trombetta

Panel Invitee - re - HC Developments, William L. Trombetta

PERI, William L. Trombetta

Proceedings REMS/Strategy, William L. Trombetta

REMS, William L. Trombetta

REMS & HC Exhibitors, William L. Trombetta

REMS / IIR / Chair & Present, William L. Trombetta

REMS: You've Assessed and Identified Risk: Now What?, William L. Trombetta

The 2002 PhRMA Code And Pharmaceutical Marketing: Did Anybody Bother To Ask The Reps?, William L. Trombetta

Submissions from 2009

Segmentation Based On Physician Behavior: Implications For Sales Forecasting And Marketing-Mix Strategy, Franklin J. Carter

How Fairness Garners Loyalty In The Pharmaceutical Supply Chain: Role Of Trust In The Wholesaler-Pharmacy Relationship, Thani Jambulingam

Impact of Interdependence on Fairness-Trust-Loyalty Relationship, Thani Jambulingam

Measuring the Impact of Strategic Decisions in a Simulation Based Strategy Course, Thani Jambulingam

Wealth Effects Of The Pharmaceutical Industry-Physician Interaction Compliance Guidelines On Large Pharmaceutical Companies, Thani Jambulingam

A Framework for Deriving a Minimally Acceptable Target Clinical Profile and a Maximum Value-Based Price for Drugs in Development to Meet Health Technology Assessment Requirements, George P. Sillup

Assessing Use of a 'Wiki' for a Patient-Centered Service Learning Course, George P. Sillup

Helping the Self Insured Company Select the Right Pharmacy Benefits Manager (PBM) – An AHP Based Method, George P. Sillup

Safety In The Spotlight, George P. Sillup

Submissions from 2008

Current and Future Trends in the Pharmaceutical Manufacturing Industry, Thani Jambulingam

Exploring New and Existing Tools for Information Gathering and Analysis, Thani Jambulingam

Overview of the U.S. Health Care Delivery, Thani Jambulingam

Welfare Effects of the OIG Guidelines on the Large Pharmaceutical Companies, Thani Jambulingam

A Multidisciplinary Approach to Service Learning That Improves Patients' Access to Healthcare, George P. Sillup

A Multidisciplinary Approach to Service Learning That Improves Patients' Access to Healthcare, George P. Sillup

Coverage Uncovered! (Cover Story), George P. Sillup

Ethical Issues in the Pharmaceutical Industry: An Analysis of US Newspapers, George P. Sillup

The PhRMA Code and Pharmaceutical Marketing: Did Anybody Bother to Ask the Reps?, George P. Sillup

Submissions from 2007

Convergence Marketing Strategies and the Changing Customer: Defining the Future Role of the Sales Rep to Ensure, Thani Jambulingam

Innovations in Consumer and Physician Research, Thani Jambulingam

Doing Well and Doing Good? A Method to Assess the Ethics of Performance Appraisal, George P. Sillup

Gatorade AllStars - A Fast Two Phase Market Expansion Strategy for PepsiCo in Malaysia, George P. Sillup

Helping Benefits Managers Select the Right PBM-An AHP-Based Model, George P. Sillup

Stop The Presses!: The Media Are Becoming More Negative And One-Sided When It Comes To Reporting Industry News, George P. Sillup

Wal-Mart in China-Crafting Strategies to Shape Their Good Fortune., George P. Sillup

An Analysis of Cardiovascular Device's Big 3, William L. Trombetta

An Analysis of Industry Performance in the Medical Device Industry Orthopedics Sector for 2005, William L. Trombetta

Category Captain Management: An Alternative To The Blockbuster Model?", William L. Trombetta

Category Captain Management: A New Approach For Healthcare Suppliers To Partner With Their Hospital Customers, William L. Trombetta

Strategy: Presentation on the 6th Annual Pharmaceutical Industry Audit 2006, William L. Trombetta

The Role of Marketing in Drug Development Process, William L. Trombetta

The Stealth Pharmas, William L. Trombetta

Submissions from 2006

Strategic Benefits of the MMA Drug Benefit Opportunity, David Chen

Competitive Intelligence Using AMC Perspective, Thani Jambulingam

Developing a Marketing Strategy for Acomplia -an Anti-Obesity Drug, Thani Jambulingam

Drivers of and potential barriers to pharmaceutical sales, Thani Jambulingam

Future Trends in Pharmaceutical Packaging, Thani Jambulingam

Where do you stand? Exposing the Impact of Medicare Part D, Thani Jambulingam

Cs of Customer Satisfaction, George P. Sillup

Front Page Pharma, George P. Sillup

How Ethical Issues Concerning the Pharmaceutical Industry Are Reported in Newspapers, George P. Sillup

How Ethical Issues Concerning the Pharmaceutical Industry Are Reported in Newspapers, George P. Sillup

Identifying Compounds for Pharmaceutical Companies' Development Tracks Using a Multi-Criteria Decision Model, George P. Sillup

Analysis of Cardiovascular Heart Devices for 2006, William L. Trombetta

Is There Life After ROI?, William L. Trombetta

Submissions from 2005

Impact of fairness and trust on loyalty under varying conditions of supplier-buyer interdependence, Thani Jambulingam

Good News Bad News, George P. Sillup

Analysis of the Orthopedic Device Sector's Big 4, William L. Trombetta

Captain Category Management: A New Wrinkle on Channel Systems Application in the Healthcare Industry, William L. Trombetta

Trends in the Pharmaceutical Industry, William L. Trombetta

Submissions from 2004

Effect of Supplier Fairness on Buyer Loyalty: Does Trust Mediate the Relationship?, Thani Jambulingam

Pricing in the Pharmaceutical Distribution System, Thani Jambulingam

Industry audit, William L. Trombetta

Submissions from 2003

Measuring E-Business Activities of Pharmaceutical Firms in Customer Relationship Managment, Thani Jambulingam

Industry Audit and "Fab Four" Companies of the Year, William L. Trombetta

Public Relations View, William L. Trombetta

Submissions from 2002

Developing Classification Schemes within a Service Industry: The Case of Retail Pharmacy Industry, Thani Jambulingam

Service Competence of Pharmacy Types: A Comparative Analysis by Resources and Performance, Thani Jambulingam

The Impact of Transaction Structure, Interfirm Synergies, and Motives on Performance of Interfirm Transactions in the Pharmaceutical Industry, Thani Jambulingam

Industry Audit and Companies of the Year, William L. Trombetta

Review of Current Literature, William L. Trombetta

Review of Current Literature, William L. Trombetta

The Challenge of Parallel Imports For The Pharmaceutical Industry in Western Europe, William L. Trombetta

Submissions from 2001

Promotion of Prescription Drugs and its Impact on Physicians' Choice Behavior, Franklin J. Carter

Technological Innovations: a Framework for Communicating Diffusion Effects, Franklin J. Carter

Antecedents and Consequences of Channel Process Integration: An Empirical Investigation in the Pharmaceutical Supplier - Pharmacy Dyad, Thani Jambulingam

Exploring Research Issues in the Nutraceutical Industry, Thani Jambulingam

Exploring the Effects of Distributor Fairness on Reseller Loyalty, Thani Jambulingam