Effect of Supplier Fairness on Buyer Loyalty: Does Trust Mediate the Relationship?
Description: Presented in the session on Supply Chain Management - Make/Buy Decision
Jambulingam, Thanigavelan, Ravi Kathuria, and John R. Nevin. "Effect of Supplier Fairness on Buyer Loyalty: Does Trust Mediate the Relationship?." Decision Science Institute. Boston, Massachusetts. Nov. 2004. Conference Presentation.
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