The Pharmaceutical & Healthcare Marketing major is the oldest program dedicated to pharmaceutical & healthcare marketing in the United States. The major attracts domestic & international students to study the ever-changing pharmaceutical industry landscape at the undergraduate and graduate levels.

Our ambitious, driven majors are met by an elite core of faculty who boast past industry experience and active consulting in different facets of the healthcare industry.

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Submissions from 2001

Technological Innovations: A Framework for Communicating Diffusion Effects, Thani Jambulingam

Websites as Tools for Relationship Marketing, Thani Jambulingam

A Strategic Overview, William L. Trombetta

Branding and ROI: How Product Managers Determine the Relationship between Branding and Profitability, William L. Trombetta

Customer Driven Pharmaceutical Marketing: Developing and Exploiting Profitable Relationship, William L. Trombetta

Leap of Faith Branding ROI, William L. Trombetta

Pharmaceutical Marketing Strategy, William L. Trombetta

Review of the Current Health Care Markerting Literature, William L. Trombetta

Submissions from 2000

What Kind of Patients and Physicians Value Direct-to-Consumer Advertising of Prescription Drugs?, Franklin J. Carter

Antecedents and Outcomes of Entrepreneurial Orientation (EO): An Empirical Investigation in Retail Pharmacies, Thani Jambulingam

Establishing a Competitive Intelligence Department within a Pharmaceutical Firm, Thani Jambulingam

Identification of International Marketing Manager Competencies: A Tri-Country Study, Thani Jambulingam

Using Expectancy-by-Value Theory to Forecast Demand in Tender Markets, R. Michael Latta

Hospital Length of Stay Following Surgery for Intra-Abdominal Infection and Treatment with Piperacillin/Tazobactam or Imipenem/Cilastatin, George P. Sillup

Quality of Life in Subjects with Insomnia, George P. Sillup

Submissions from 1999

Executive insights: International marketing managers: A comparison of Japanese, German, and U.S. perceptions, Thani Jambulingam

The Center For Advanced Pharmacy Studies, R. Michael Latta

An Economic Evaluation of In-hospital Use of Piperacillin/Tazobactum vs. Imipenem/Cilastatin in the Treatment of Intra-Abdominal Infection, George P. Sillup

An Economic Evaluation of In-hospital Use of Piperacillin/Tazobactum vs. Imipenem/Cilastatin in the Treatment of Intra-Abdominal Infection, George P. Sillup

Hospital Length of Stay Following Surgery for Intra-Abdominal Infection and Treatment with Piperacillin/Tazobactam or Imipenem/Cilastatin, George P. Sillup

Hospital Length of Stay Following Surgery for Intra-Abdominal Infection and Treatment with Piperacillin/Tazobactam or Imipenem/Cilastatin, George P. Sillup

Quality of Life in Subjects with Insomnia, George P. Sillup

Submissions from 1998

Drug Wholesaler and Customers: Attitudes and Expectations on Current and Future Service Integration, Thani Jambulingam

Quality of Life in Subjects with Insomnia, George P. Sillup

Submissions from 1997

Effects of Relationship Marketing: the Impact of Personal Selling on Repeat-Buying, Franklin J. Carter

Economic Effects of For-Profit Hospital Buyouts in New England, George P. Sillup

Do Physicians Need Relief from Antitrust Laws?, William L. Trombetta

Submissions from 1996

Interpreting Food and Drug Administration Guidelines to Communicate Pharmaceoecononic Research to Medical Providers, George P. Sillup

Submissions from 1995

Quality of Life Assessment for Pharmaceuticals, George P. Sillup

As Healthcare Reform Goes . . . So Goes Higher Education Reform?, William L. Trombetta

The Pharmaceutical Industry Under Scrutiny: New Strategies and Tactics, William L. Trombetta

Submissions from 1994

Integrating Quality of Life Measurement and Evaluation in Clinical Trials, George P. Sillup

Recent Developments in Antitrust Law: Implications for Health Care Management in the New Managed Care Environment, William L. Trombetta

Submissions from 1993

A Method to Calculate Cost Effectiveness in Parallel with Clinical Trial, George P. Sillup

Submissions from 1990

Case Studies on Coverage, George P. Sillup

Forecasting New Medical Technology Using the Bass Model: An Evaluation of the Imitation Hypothesis, George P. Sillup

Submissions from 1988

Medicare Coverage for New and Changing Products, George P. Sillup

Submissions from 1987

Photopheresis -- Justification for an ICD-9 Procedure Code, George P. Sillup

Submissions from 1985

Marketing Your Medical Practice, William L. Trombetta

Submissions from 1982

Warnings: The Vitiating Effect of Context, William L. Trombetta

Submissions from 1981

Differences in Attitudes on Tobacco Smoking Between Smoking and Nonsmoking College Students, R. Michael Latta

Explaining Achievement Outcomes: The Role of Cuases and Reasons, R. Michael Latta

Reductionism in the Social Psychology of Small Groups, R. Michael Latta

The Act of Rape: Its Effect on Women's Views About Rape, R. Michael Latta

The Effects of Three Types of Training on Group Problem Solving, R. Michael Latta

The Marketing Strategy Impact of Product Liability Developments, William L. Trombetta

Submissions from 1980

Attitudes Toward Rape, Rapists, and Rape Victims: The Views of Student Nurses, R. Michael Latta

Beliefs of Smokers and Persons Who Have Never Smoked About the Motives That Underlie Tobacco Smoking, R. Michael Latta

Rape: when Familiarity Doesn't Breed Contempt, R. Michael Latta

Submissions from 1978

Attribution of Moral Responsibility For Capital Crimes, R. Michael Latta

Gender Differences in Performance, R. Michael Latta

Perceived Dimensions of Risk in Drug Use, R. Michael Latta

Prediction of Drug Use Among College Students, R. Michael Latta

Submissions from 1977

Development of Body Buffer Zone, R. Michael Latta

Recognition of Logos for Financial Institutions, R. Michael Latta

Submissions from 1976

An Individual Differences Model Applied to Instruction and Evaluation of Large College Classes, R. Michael Latta

Attraction to a Beneficent Victim: Undesired Effects of Ingratiation, R. Michael Latta

Status Congruence and the Body Buffer Zone, R. Michael Latta

Submissions from 1975

Affective Consequence of Self-Paced Instruction in Large Lecture Sections, R. Michael Latta

Factor Structure of Mehrabian's Scales of Resultant Achievement Motivation, R. Michael Latta

When Dissimilarity Helps: Or When Victims Are Reacted To With Compassion, R. Michael Latta

Submissions from 1973

Effects of Induced Status on Spacing and Seating Positoin In A Dyad, R. Michael Latta